Contact: Luke Elliott, Media Relations FOR IMMEDIATE RELEASE
E-mail: Luke@cjcoolidge.com
Phone: (281) 678-4644

ORGANIC BUSINESS MODEL OFFERS A PRACTICAL SOLUTION TO CURRENT ECONOMIC CRISIS

HOUSTON—January 22, 2009—CJ Coolidge, 35-year business veteran, has offered the first practical solution to the economic crisis in the United States and abroad in his new book, The Squaredime Letters. In a dramatic departure from manipulating financial statements, markets or corporate structures, Coolidge’s Organic Business Model points to adding value as the foundation for economic stability.

The Organic Business Model offers the means by which companies can weather rising healthcare, energy and insurance costs, while increasing revenues and profitability. Coolidge’s system allows companies to realize ever-increasing value through employee creativity, something ignored in all the structural, mechanical solutions currently being used.

“The last 20 years have seen a constant moving around of numbers within all kinds of financial structures in an effort to substantiate a company’s viability,” Coolidge says. “It is evident in sectors like banking, automotive, housing and medicine. Unfortunately, all the moving and restructuring created the unsustainable “ponzi” which we see rapidly unraveling today.

“The Organic Business Model provides the simplest, most natural solution to our economic problems,” Coolidge says. “Policy makers and business leaders continue to focus on structure, which is exactly what caused the problem in the first place. A simple alteration of financial models will do little or nothing to produce what’s necessary to create the earnings and profitability essential to increased wages or consumption.”

The Organic Business Model was developed based on a clear understanding of how employee creativity impacts profitability, which Coolidge gained while working with Administaff, Inc. (NYSE:ASF), the nations leading Professional Employer Organization (PEO). It has also been substantiated with feedback from thousands of interviews with business leaders across the industry.

About CJ Coolidge

CJ Coolidge has sold Professional Employer Organization (PEO) services to large and small companies for more than 20 years. During that time, he was able to put the puzzle pieces together into a new paradigm: The
Organic Business Model. Coolidge travels around the world speaking to entrepreneurs, governments, economists and corporate employees. He also conducts seminars on creative thinking in the workplace and how to flatten hierarchies.

To find out more, please visit www.cjcoolidge.com.

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