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DIFFERENTIATION
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A B O U T C J C O O L I D G E
Introducing CJ Coolidge
In a world teeming with noise, CJ Coolidge learned early on that blending in was a ticket to invisibility. It wasn't about being the loudest; it was about being the most distinct. This understanding would shape his destiny.
His journey began over three decades ago in the sprawling world of Professional Business Services. Here, he saw companies strive, struggle, soar, and sometimes stagnate. But more crucially, he noticed a pattern: those who stood out weren't just surviving—they were thriving. CJ became obsessed with one question: How do you transform an ordinary service into an extraordinary market leader?
He rolled up his sleeves and delved deep, seeking answers. Years of research, hands-on practice, trial, and triumph culminated in the birth of "Differentiation Works." But this wasn't just another business tool; it was a philosophy—a belief that every service, no matter how common, has the potential to become invaluable.
Differentiation Works is more than a program; it's the embodiment of CJ's unwavering belief that with the right strategy and mindset, any business can lead the market. Under his guidance as a Fractional Chief Differentiation Officer, he's transformed countless services, enabling them to not only stand out but also lead.
Today, as you read his story against the backdrop of his contemplative gaze, CJ invites you to embark on a transformative journey. A journey where your service isn't merely one among many but the one that leads the pack.
Join CJ. Discover differentiation. Lead the market.
His journey began over three decades ago in the sprawling world of Professional Business Services. Here, he saw companies strive, struggle, soar, and sometimes stagnate. But more crucially, he noticed a pattern: those who stood out weren't just surviving—they were thriving. CJ became obsessed with one question: How do you transform an ordinary service into an extraordinary market leader?
He rolled up his sleeves and delved deep, seeking answers. Years of research, hands-on practice, trial, and triumph culminated in the birth of "Differentiation Works." But this wasn't just another business tool; it was a philosophy—a belief that every service, no matter how common, has the potential to become invaluable.
Differentiation Works is more than a program; it's the embodiment of CJ's unwavering belief that with the right strategy and mindset, any business can lead the market. Under his guidance as a Fractional Chief Differentiation Officer, he's transformed countless services, enabling them to not only stand out but also lead.
Today, as you read his story against the backdrop of his contemplative gaze, CJ invites you to embark on a transformative journey. A journey where your service isn't merely one among many but the one that leads the pack.
Join CJ. Discover differentiation. Lead the market.
CJ is an author, keynote speaker and Business Advisor for more than 3 decades. He's helped a lot of people make a lot of money.
Super-performance is CJ’s specialty. He contributed more than $1B of revenue to a Fortune 1000 Company so profitably for so long that their profitability award has been called, “The CJ Coolidge Award.” He did this working less than 30 hours a week, less than 9 months a year.
Starting in 2016, CJ strengthened his extensive experience in business development and negotiation, investing more than 10,000 hours of directed study in the field of digital and online marketing. He has now turned his focus to help overworked and under-rewarded local business leaders use online tools and methods to find and serve clients.
CJ is a founding partner of Informargin Digital which consults with local businesses to create digital strategies for non-technical companies. Informargin makes it painless and simple for local companies to gain the advantages of digital giants like Amazon and Google, without the expense and confusion of learning and doing by themselves.
Super-performance is CJ’s specialty. He contributed more than $1B of revenue to a Fortune 1000 Company so profitably for so long that their profitability award has been called, “The CJ Coolidge Award.” He did this working less than 30 hours a week, less than 9 months a year.
Starting in 2016, CJ strengthened his extensive experience in business development and negotiation, investing more than 10,000 hours of directed study in the field of digital and online marketing. He has now turned his focus to help overworked and under-rewarded local business leaders use online tools and methods to find and serve clients.
CJ is a founding partner of Informargin Digital which consults with local businesses to create digital strategies for non-technical companies. Informargin makes it painless and simple for local companies to gain the advantages of digital giants like Amazon and Google, without the expense and confusion of learning and doing by themselves.
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A M E S S A G E F R O M C J
Dear Event Coordinator,
As if it were yesterday, I distinctly remember many of the powerful speakers and trainers that have impacted my business over the years. Their messages became the inspiration and direction that I needed to successfully grow my business and give back to my community.
I am committed to helping your members create new insights into growing their organization. As one of your speakers, my goal is to educate and inspire every single one of your attendees into making new innovations in their business.
Another goal I have as your speaker is to make you look good! My role is to support your organization’s vision as well as bring them an educational platform that reflects your mission.
I GUARANTEE you will be happy with the results and I strive to make your program the BEST! I look forward to working with you!
CJ Coolidge
I am committed to helping your members create new insights into growing their organization. As one of your speakers, my goal is to educate and inspire every single one of your attendees into making new innovations in their business.
Another goal I have as your speaker is to make you look good! My role is to support your organization’s vision as well as bring them an educational platform that reflects your mission.
I GUARANTEE you will be happy with the results and I strive to make your program the BEST! I look forward to working with you!
CJ Coolidge
L E A D T O P I C S
YOU'LL NEED ALL FOUR OF THESE ABILITIES TO SURVIVE
And they aren't your traditional Local Business strengths.
And they aren't your traditional Local Business strengths.
EFFECTIVE PlanNING
The longer you wait, the harder things will be. The alternative is confusion and chaos. Confusion is their problem. Chaos is yours.
PROActive Message
He who gets gets the new message in front of the new market fast will get the new business. Word of mouth? Too slow. You wait, you'll weep.
Rapid Deployment
Plans and strategies won't work without 100% team buy in. You'll need consistency across all platforms. You don't have time to say things twice.
Instant Adaptation
It's a fluid situation. Variables are changing & unpredictable. Adaptation, communication, and understanding must happen simultaneously.
CJ COOLIDGE SPEAKS ABOUT:
CJ’s ideas have the potential to revolutionize one’s approach to life and business, and Lord knows, the world is ready for it.
Bruce Bain, Regional Sales Manager, Oracle, Inc.
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T E S T I M O N I A L S
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